The owner is a retired engineer, former city champion, and division 1 player who has spent his life around the golf business.  

He has been repairing clubs since the mid-1970's and performed loft and lie adjustments for his  own and others irons since the 1980's.  

He developed a method that records impact lie angle to .001 degrees. Impact data is used in conjunction with launch monitor shot pattern dispersion analysis to recommend an appropriate lie angle based on a golfers swing.